Do you work in the Australian media industry? Perhaps you’re a freelancer, or you’re part of a team at a radio station, television channel, newspaper or advertisement agency. Whatever the case, you’re going to need to possess killer content creation skills to get ahead of your competitors and stand a chance at earning the big bucks.
WHAT’S CONTENT CREATION & WHY DOES IT MATTER?
Content creation involves shooting and editing short videos, taking captivating photographs, writing engaging copy and arranging persuasive animations. It’s about grabbing your audience’s attention with great digital content that can be shared on websites, social media and blogs. Every business has an online presence that they utilise to reach and expand their target audience. And content creation is just the way to achieve this. Even traditional print media such as newspapers and magazines are on Facebook and YouTube now! Maintain your audience’s attention by upskilling and learning how to create attractive content. These invaluable skills will make freelancers in the media industry more employable. Excellent content creation capabilities also make media teams stronger, leading to a more successful online presence which, in turn, results in more newspapers sold, more television programmes watched and more radio shows listened to.
HOW TO CREATE EFFECTIVE ONLINE CONTENT
Are your lacklustre graphics and badly edited videos losing your media company followers on Facebook and impacting sales or ratings? Or casting an unprofessional shadow over your portfolio of work as a freelancer, resulting in zero callbacks from potential employers? It’s time to brush up on your content creation skills. This means learning how to use the latest video editing software, getting into the nitty-gritty of sound enhancement, and finally discovering how to set up the perfect photograph. The best way to learn these new skills is through a training program, namely, a Certificate III in Screen and Media. It’s one of the best, well-rounded courses in content creation on offer, and is perfect for freelancers, people breaking into the media industry, and teams of professionals alike.
HOW WILL CAPTIVATING CONTENT MAKE ME MORE MONEY?
According to Screen Australia’s 2007 Online and On Demand Report., a large majority of VOD viewers (people who enjoy watching TV shows and movies on ‘video on demand’ platforms such as Netflix and ABC iView, rather than scheduled broadcast television) choose to watch a program based on recommendations from friends, family members and online personalities. The report also revealed that 90% of Australia VOD viewers are also active on social media. So if you’re in the movie or television industry, creating shareable online content for Facebook should be one of your top priorities! A short video promoting your TV series or movie can be shared millions of times on social media, increasing recommendations and encouraging more people to watch it. And this isn’t just relevant to the film industry, either.
The same goes for radio shows, newspapers, magazines and podcasts. Snippets of audio accompanied by professional images or high-quality animations can also go a long way in promoting your programme once shared between social media users. Captivating short-form content is the key to growth for any media business. The goal is to attract more listeners, viewers and readers to boost ratings and, put simply, make more money! And if you’re thinking: how does this benefit a freelancer? Just think of how highly valued your skills in content creation will be if you’re capable of achieving a broader audience for a media company!